PrestoPlast
Building a Modern B2B Digital Experience for India's Electrical Infrastructure Brand
Presto Plast is a leading Indian manufacturer of electrical accessories and infrastructure products, offering a comprehensive portfolio that includes modular switches, switch plates, distribution boards, MCBs, PVC conduit pipes, casing & capping, LED lighting solutions, electrical boxes, accessories, and various wiring management products.
Unlike traditional e-commerce platforms, Presto Plast operates as a B2B manufacturer, supplying products through distributors, dealers, wholesalers, retailers, and project partners rather than selling directly to end consumers. The objective of this project was to redesign the company’s digital presence into a modern product showcase platform that strengthens brand credibility, simplifies product discovery, and generates qualified dealer and distributor enquiries without displaying product pricing.
The redesigned website emphasizes product categorization, dealer engagement, technical resources, certifications, corporate information, and enquiry-driven conversion while creating a scalable experience for future product expansion.
The Challenge
Presenting a Large Industrial Product Catalog
The company manufactures hundreds of electrical products across multiple categories. Organizing this extensive catalog into an intuitive navigation structure while maintaining fast product discovery required a carefully planned information architecture.
Designing Without E-commerce
Since products are sold exclusively through distributors and wholesalers, the website needed to avoid shopping cart functionality and pricing while still encouraging users to submit enquiries and locate authorized dealers.
Serving Multiple Business Audiences
The platform needed to address the needs of distributors, wholesalers, retailers, contractors, electricians, architects, consultants, and institutional buyers through tailored content and clear navigation.
Communicating Technical Product Information
Electrical products often require detailed specifications, certifications, dimensions, and application guidance. The challenge was to present technical information in a structured, easy-to-understand format without overwhelming users.
User Research & Insights
Product Discovery Drives Most Visits
Research showed that the majority of visitors arrive looking for specific electrical product categories such as modular switches, MCBs, conduit pipes, LED lighting, or electrical accessories rather than browsing the company profile.
Dealer & Distributor Enquiries Are the Primary Conversion Goal
Unlike retail websites, the primary objective is not online purchases but generating qualified enquiries from distributors, wholesalers, retailers, contractors, and project buyers. Clear enquiry pathways significantly improve lead generation.
Technical Documents Build Buyer Confidence
Professionals expect quick access to product specifications, catalogues, certifications, installation guides, and downloadable resources before making purchasing decisions or recommending products.
Corporate Credibility Influences Purchasing Decisions
Business buyers evaluate manufacturing capability, certifications, production standards, infrastructure, and brand history before partnering with suppliers. Highlighting these trust indicators strengthens brand perception.
Dealer Locator Simplifies Procurement
Since products are sold through authorized distributors and wholesalers, users expect an easy way to locate nearby dealers instead of purchasing directly from the website.
Mobile Usage Dominates Product Browsing
More than 0% of visitors access product information using smartphones while visiting dealer shops, construction sites, electrical stores, or project locations. Responsive product pages greatly improve usability.
Visual Product Categorization Improves Navigatio
Users prefer browsing through visual product categories with representative images instead of searching lengthy technical lists. Large category cards and structured navigation reduce search time considerably.
Quick Enquiry Forms Generate Better B2B Leads
Short enquiry forms with product references, business type selection, and contact information produce significantly higher conversion rates than lengthy quotation request processes.
Ideation & Logic
Designing a Product-Centric B2B Manufacturing Platform
The experience was designed around the purchasing journey of electrical professionals rather than retail shoppers. Instead of shopping carts and pricing, the platform guides visitors through product discovery, technical evaluation, company credibility, dealer location, and enquiry submission. Every interaction is optimized to generate qualified B2B leads while reinforcing Presto Plast's reputation as a trusted electrical manufacturing brand.
Learn about Presto Plast's manufacturing expertise, certifications, infrastructure, and commitment to quality.
Browse modular switches, plates, MCBs, conduit pipes, casing & capping, LED lighting, electrical boxes, accessories, and related products through structured navigation.
Review product specifications, applications, technical details, certifications, and downloadable catalogues.
Locate distributors and wholesalers through the dealer network to purchase products locally.
Contact the sales team for dealership opportunities, institutional purchases, project requirements, and product-related enquiries.
Wireframes & Iteration
Design System & UI Kit
Industrial Simplicity with Modern Precision
The visual language reflects Presto Plast's engineering excellence through clean layouts, structured grids, bold typography, product-focused imagery, and reusable interface components. The design system emphasizes clarity, technical credibility, and scalability while maintaining consistency across product pages, resource centers, enquiry forms, and dealer information.
Typography & Components
- Display Title: Plus Jakarta Sans / Bold / 5.5rem
- Section Tag: Plus Jakarta Sans / ExtraBold / 0.8rem / 0.15em spacing
- Body Copy: Plus Jakarta Sans / Medium / 1.05rem / 1.6 lineheight
Final Visual Design
A modern B2B manufacturing website that combines structured product discovery, technical documentation, dealer connectivity, responsive design, and enquiry-driven user journeys to strengthen business growth and brand credibility.
Homepage, Product Categories & Manufacturing Excellence
Brand's inspiring numbers
Featured Product range
All Products
Mobile app download section
Dedicated Contact for All
Interactive Prototype
A fully interactive prototype was developed to simulate the complete B2B customer journey, including homepage exploration, mega navigation, product category browsing, product detail pages, technical documentation, dealer locator interactions, enquiry workflows, and responsive layouts. The prototype helped stakeholders validate information architecture and usability before development while ensuring a seamless experience across desktop, tablet, and mobile devices.
Usability Testing & Impact
Testing Outcomes
Usability testing focused on product discoverability, navigation efficiency, technical information accessibility, dealer locator usability, and enquiry conversion. Feedback from distributors, electrical retailers, contractors, consultants, and business stakeholders helped simplify product categorization, improve navigation, optimize enquiry forms, and enhance technical documentation. The final platform successfully transformed Presto Plast's website into a modern B2B digital experience that strengthens brand credibility while generating qualified business enquiries.
- Reduced average product discovery time by 0% through optimized category architecture and mega navigation.
- Increased distributor and dealer enquiries by 0% with strategically positioned enquiry forms and dealer locator integration.
- Improved technical resource engagement by 0% through structured product pages and downloadable documentation.
- Enhanced mobile usability by 0% with responsive layouts, touch-friendly navigation, and optimized product browsing.
Gallery Albums
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