Presto Rewards
Digitizing Customer Rewards Through a Unified Loyalty Experience
Presto Rewards is a mobile-first customer loyalty platform designed to transform traditional coupon-based reward programs into a seamless digital ecosystem. The application allows customers to scan QR-enabled coupons, earn cash rewards, participate in lucky draw campaigns, redeem approved earnings, browse Presto products, and securely manage their accounts from a single application.
The objective was to simplify every stage of the customer journey—from onboarding and KYC verification to QR scanning, reward redemption, wallet management, and promotional engagement—while ensuring trust, transparency, and ease of use. As the Lead UI/UX Designer, I designed a scalable experience that reduces user friction, improves customer retention, and creates a consistent interface capable of supporting multiple reward campaigns and future business expansion.
The Challenge
Complex Reward Redemption Journey
Traditional coupon redemption involved multiple manual steps, delayed approvals, and poor visibility into reward status. The experience needed to become faster, transparent, and easier for every customer.
Secure User Verification
The platform required Aadhaar, PAN, profile verification, and address validation without overwhelming users. The onboarding process had to balance compliance with a smooth user experience.
Encouraging Daily Engagement
Beyond redemption, the application needed to encourage repeat visits through wallet tracking, lucky draw participation, referrals, product discovery, and personalized dashboards.
Scalable Multi-Brand Experience
The application had to support multiple Presto brands, promotional campaigns, and future loyalty programs while maintaining a consistent and scalable design system.
User Research & Insights
Users Expect Instant Reward Visibility
Customers wanted to know immediately whether coupons were successfully submitted and expected real-time visibility into wallet balances, approval status, and transaction history.
Simple Registration Increases Adoption
Breaking registration into guided, multi-step screens significantly reduced onboarding friction and improved completion rates among first-time users.
QR Scanning Should Be the Primary Action
More than 0% of users primarily opened the application to scan coupons, making QR scanning the central interaction of the entire product experience.
Trust Drives Continued Usage
Clear transaction records, transparent redemption status, secure KYC verification, and visible support channels helped increase customer confidence in the platform.
Ideation & Logic
Building a Reward-First Customer Journey
The user experience was structured around the most frequent customer action—coupon scanning. The navigation prioritizes quick access to QR scanning while supporting wallet management, redemption history, lucky draw participation, shopping, and customer support. Every screen was designed to minimize effort and maintain a clear progression from earning rewards to redeeming them.
Simple multi-step onboarding with secure account creation.
Profile, Aadhaar, PAN, and address verification ensure secure reward processing.
Customers scan eligible coupons instantly to submit reward claims.
Users can monitor approval status, transaction history, wallet balance, and redemption progress.
Customers participate in lucky draws, referrals, product browsing, and promotional campaigns to strengthen long-term engagement.
Wireframes & Iteration
Design System & UI Kit
Visual Identity
The visual system combines vibrant gradients, bold reward-focused colors, rounded cards, modern typography, and high-contrast action buttons to create an energetic yet trustworthy experience. The design system was built with reusable components to maintain consistency across the growing ecosystem.
Typography & Components
- Main Title "Urbanist", sans-serif
FINAL VISUAL DESIGN
A modern loyalty ecosystem that combines secure onboarding, intelligent reward management, QR-based coupon redemption, wallet tracking, and promotional campaigns into one seamless mobile experience.
INTERACTIVE PROTOTYPE
A comprehensive interactive prototype was developed to simulate the complete customer journey, including onboarding, MPIN authentication, KYC verification, QR coupon scanning, wallet tracking, redemption requests, transaction history, lucky draw participation, shopping, and customer support. Interactive transitions, validation states, and navigation flows enabled stakeholders to experience the product before development, reducing implementation risks and improving collaboration between design and engineering teams.
Usability Testing & Impact
Testing Outcomes
Usability testing focused on onboarding efficiency, QR scanning accuracy, redemption workflows, navigation clarity, and dashboard usability. Feedback from customers and stakeholders helped refine screen hierarchy, simplify KYC processes, improve wallet visibility, and reduce navigation complexity. The final experience delivered faster task completion and significantly improved customer confidence throughout the rewards journey.
- Reduced reward redemption completion time by 0% through streamlined QR scanning and simplified workflows.
- Increased onboarding completion rate by 0% using progressive multi-step registration and guided verification.
- Improved customer engagement by 0% through personalized dashboards, wallet visibility, and lucky draw campaigns.
- Increased repeat application usage by 0% with centralized navigation, real-time reward tracking, and promotional features.
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